Disney isn’t just the happiest place on earth; it’s also one of the busiest for patenting activity. In 2014, Disney Enterprises filed 212 patents with the U.S. Patent and Trademark Office — up 54.7 percent from 2013. In 2015, the company logged 206 patents.

According to IPWatchdog, Disney has made significant development in the areas of display devices, media content, video streams and 2-D imaging. Interesting fact: The collaborative force is strong with Disney’s research and development group, Imagineering, and Carnegie Mellon University. They’ve partnered on innovative projects that have led to, for example, “electromagnetic signal-sensing technology, which can identify a device a person touches by measuring electrical signals traveling through that person’s body.”

Disney’s filed patents at the end of 2015 address improving user experience at its attractions and amusement parks, including.

U.S. Patent No. 9155971: Selective Illumination of Physical Scenery in Amusement Park Rides. This would enable, say, a tween and an adult in the very same car to have two different ride experiences.

U.S. Patent No. 9174704: Water Shield for Rafts or Boats in Water Rides. Long overdue, passengers could decide if they wanted to get drenched or stay dry.

U.S. Patent No. 9162720: Robot Action Based on Human Demonstration. Heading toward unnerving “Ex Machina,” this technology allows for reproducing human action with a robot.

So when Peyton headed to Disneyland post-Super Bowl, he benefited from the innovative work going on behind the scenes at Imagineering. Omaha!