“Famous Brand” at Core of Apple Case

“Famous Brand” at Core of Apple Case

Just last week we posted a blog about Apple refuting the claim that they had handed over their source code to China for business reasons while refusing to fulfill the United States’ request for private data access. Apple and China are making news again. This time, it’s inside of a Beijing courtroom.

According to Top Tech News, in 2007, the company Xintong Tiandi Technology applied for a trademark for the name “iPhone,” which they imprinted on wallets, handbags, cell phone cases and more. Last week, Apple lost the trademark fight they began in 2012. The Beijing Higher Level People’s Court recently ruled that Apple wasn’t able to prove that the iPhone was a “famous brand” in China before the Chinese company applied for the trademark in 2007. In 2002, Apple applied for a trademark for the name iPhone for computer- and software-related items and then began selling their phones in China in 2009. Thus, Xintong Tiandi Technology had applied for the trademark two years before the phones went on the market. In a statement, Apple indicated that it would request a retrial.

This trademark case brings to mind a blog we posted last year about the serious hang time the Air Jordan-like logo got on the Air Qiaodan sneaker.



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